About
Think Like a Forest is a film about the incredible, diverse native forests in Aotearoa and all of their benefits. Yet, over two thirds of New Zealand’s native forests are already gone and more are being damaged because of human activity. In Think Like a Forest, we present the vision for a regenerative future where humans can change this destructive trajectory through connecting with nature and taking action for Recloaking Papatūānuku.
Recloaking Papatūānuku is an ambitious, national-scale environmental initiative that will mobilise people to keep intact the old forests we have, remove predators, and carry out restoration of native bush across more than two million hectares of Aotearoa in the next 30 years. Restoration, regeneration, planting, and long term management of native forests will increase the resilience of our landscapes to the effects of climate change, and ensure our productive lands and communities thrive.
Our leader on this journey is Sam the Trap Man. Sam is a father and self-described “bushman” — part hunter, trapper, fisher, forager and conservationist, an expert when it comes to the bush. He will take us to two significant areas of Aotearoa to share his knowledge and talk with kaitiaki of these ecosystems to show how we can all “think like a forest” to support and connect with nature.
Take Action
Recloaking Papatūānuku is not only an ambitious environmental initiative, it’s a movement. Restoring our native forest and wetlands at scale is a big job, and we need all hands and hearts on board. As Jane Goodall put it,“what you do makes a difference, and you have to decide what kind of difference you want to make.”
Here are a few ideas on how you can take action to build a future we are proud to pass down to our grandchildren.
Get Involved
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Look into and support local reforestation groups in your community. Tane’s Tree Trust is an example of a great organisation through which to take action.
Vote Wisely
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We are coming up to local elections. Find out what your local electorates’ positions are on climate action and land use.
Become A Signatory
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Recloaking Papatūānuku (RP) is one of the most ambitious nature-based restoration initiatives in Aotearoa. By becoming a signatory, your organisation becomes part of a powerful collective shaping a climate-resilient, nature-positive, and economically thriving future for New Zealand. Email us to find out more.
Meet our Ambassadors
Meet the extraordinary kaitiaki who make up the cast of Think Like a Forest. As in any thriving ecosystem, each plays their own vital role. We have experts in farming, science, whenua Māori, business, community action, environmental education, and local and national government – all united in their dedication to restoring and protecting our native forests. As you can probably imagine, it was hard to fit this much knowledge into one short documentary film. So, we are delighted to bring you Extra For Experts, a series of extended interviews with each of our characters. A chance to go deeper, and learn more. Stay tuned as we update these, and enjoy.
Sam ‘The Trap Man’ Gibson
Bushman, Hunter, and Conservationist
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“We’re enough for nature, we just need to take action.”
Gill Cox
Transwaste Board Chair
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“We want to take that opportunity to give back to the community that was hosting us, to bring back the land the way it used to be.”
Shannon Bennett
Sheperdess at Willesden Farms
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“I think most farmers definitely are very environmentally conscious because at the end of the day, the stock are living on the land, so you want it to be healthy to get the best use out of your stock.”
Matt Iremonger
General Manager of Willesden Farms Ltd
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“When people visit a farm, you don’t take them to the woolshed or paddock, you take them to the really unique, beautiful parts of the landscape like a river or forested hillside. Managing these areas is part of farm ownership.”
David Norton
Strategic Science Advisor, Pure Advantage
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“Nature needs to be at the center of all of our lives. My vision is for people to value forests, to be connected to forests, and to gain the benefits that forests can provide.”
James Hoban
Farmer at Glenafric Farm
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“A lot of our native bush is gone, so we should restore areas that aren’t productive on the farm and look after our special biodiversity, while farming on good farmland. These are iconic NZ species, so why wouldn’t we look after them?”
Dr Sarah Wyse
UC Professor of Forestry
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“We need to plant more forests so we can be good guardians of our planet and good ancestors for future generations.”
Fraser Maddigan
Ecologist
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“From my perspective, New Zealand and world conservation in general need to try its best to retain what we have. If people can protect the pockets of vegetation they have, then to complement that restore and replant areas that aren’t currently bush, it will lead to quite a large area getting restored.”
Mere Tamanui (Te Aitanga-a-Hauiti, Te Aitanga-a-Māhaki, Ngāti Porou, and Ngāriki Kaiputahi)
Project Lead – Te Whakapae Ururoa, owner of Taniwha Connections
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“My inspiration is the water, whakapapa, and whānau, and leaving all in a better state than they were received in. I want to be a voice for living things.”
Renee Raroa (Ngāti Porou)
Project Lead at Te Kautuku
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“We can’t just do one thing. We can’t just do advocacy, we can’t just do lobbying, we can’t just do regeneration, we have to do everything. It takes so many of us with different skill sets. From people who can bring in resources, those who can do work on the ground, to those who can measure and verify.”
Sam Rowland
General Manager of Tairāwhiti Environment Centre
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There’s gonna be different solutions to deal with climate change in different regions. There might be similarities in some, but the way that regions operate are different and what’s important to them is different, and so how to go about finding solutions is different.”
Graeme Atkins (Ngāti Porou, Rongomaiwahine)
Taiao Kaimahi (Taiao Restoration Specialist)
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“I’m a great believer that with half a dozen like-minded people, you can pretty much change the world.”
Dame Anne Salmond
Distinguished Professor
Owner of Waikereru/Longbush
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“Working together with Papatuanuku, treating her as a mother. I think the thing is to have that kind of sense of kinship”
Malcolm Rutherford
QEII Regional Representative Gisborne, Curator of 1769 Garden
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“I think the exciting thing is that it’s really, you can see the change. So when I arrived, there was just a few people working in the environmental space and now there’s so many groups, you lose track of all the people working in that space.”
Jordan Tibble (Ngāti Porou)
Planning Specialist for Whāia Titirangi
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“Our forests go through all sorts of stuff, you know? So you gotta be flexible, you gotta be strong. And if something knocks you down, you just gotta persevere and keep going, keep growing.”
Evidence
Join the Movement
Haere mai, it’s great to have you along on the mission to Recloak Papatūānuku. We’ll keep you up to date with articles and evidence, our progress, opportunities to get involved and any new film content.
If you experience any issues submitting this form, please contact us at hello@pureadvantage.org.
Credits
THINK LIKE A FOREST
Featuring
Sam The Trap Man
With
Graeme Atkins
Malcolm Rutherford
Dame Anne Salmond
Renee Raroa
Prof. David Norton
Gill Cox
Shannon Bennett
Matt Iremonger
Mere Tamanui
Sam Rowland
Jordan Tibble
Producer
Simon Millar
Director
Jess Feast (Post Production)
Editor
Matt Clements
Story Development
Jess Feast
Simon Millar
David Norton
Sam The Trap Man
Field Directors
Rachel H. George / Canterbury
Jess Feast / Canterbury
Sal A. Myla / Tairāwhiti
Cinematographer/Drone
Rachel H. George / Canterbury
Cinematographer/Drone
Matt Gerrand / Tairāwhiti
Second Camera
Matt Stacey
Still Photography/Drone
Alistair Guthrie
Design Director
Warren A. Elwin
Production Manager
Rory Tyler
Production Coordinator
Molly Magid / Canterbury
Production Coordinator
Sam Rowland / Tairāwhiti
Production Assistant
Renee Raroa / Tairāwhiti
Chef
Woz
Sound Design/Colour
Session M
Media & Public Relations
Jack Wheeler / Pead
Communications
Arna Craig / Conscious
Georgia Merton / Conscious
Locations
Professor David Norton / Canterbury
Sam Rowland / Tairāwhiti
Matt Clements / Canterbury
Special Thanks
Lloyd Morrison Trust
The Mills Foundation
The Tindall Foundation
Thanks
Andrew Christie
Andrew Grant
Cam Feast
Fraser Maddigan
Geoff Simmons
James & Maria Hoban
Jeremy Parker
Keryn Ingram
Luka Taege-Stacey
Matt Iremonger
Niko Taege-Stacey
Rangi Lord
Rehua Gibson
Dr Sarah Wyse
Steve Salmond
Te Kōtukutuku Gibson
Wes & Marie Cedarman
Archive Footage
Archives New Zealand
Department of Conservation
Geoff Reid
Graeme Atkins
Hamish Hobbs / Kicker Creative
Ian Brennan / Cassie’s Farm
Jordan Tibble and Whaia Titirangi
Malcolm Rutherford
Phil Yeo
QEII National Trust
Radio New Zealand
Renee Raroa / Te Kautuku
Sam The Trap Man
Steve Kendall
Takirau Pro
Tī Wells / Tairāwhiti Tv, Tph Ltd
Transwaste Canterbury
Waikereru – 1769 Seed Archive
Executive Producers
Phillip Mills
Rob Morrison
Sir Stephen Tindall
Pure Advantage Trustees
Andrew Grant
Dame Anne Salmond
Geoff Ross
Katherine Corich
Phillip Mills / Founder
Rob Morrison / Chair
Sir Stephen Tindall
Simon Millar / Executive Director
Prof. David Norton / Science Advisor
Filmed on Location at
Tiromoana Bush / North Canterbury
Willesden Farms / Banks Peninsula
View Hill / Canterbury
Paora forest in Uawa
Longbush Reserve
1769 Sanctuary at Waikereru
Titirangi Maunga / Gisborne
No trees were harmed in the making of this film.
THINK LIKE A FOREST
RECLOAKING PAPATŪĀNUKU
PURE ADVANTAGE
Join the movement!
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